Product Realization and Technology Commercialization Seminar
September 5, 2008 – 8:16 amBelow is the schedule for a great seminar (Product Realization and Technology Commercialization) that is being held on campus (Fridays at 3pm, ETC 2.140) and is open to the public. No need to register, just show up hear from some of the sharpest minds at UT about brining your ideas to market. The seminar is held every Friday leading up to the I2P (Idea-to-Product) competition.
|
Date |
Topic |
Key Learnings |
Speaker |
|
8/29 |
Introduction |
Technology commercialization, product development, new production introduction; Difference between technology commercialization and new venture creation |
|
|
9/5 |
Customer Pain |
What is the problem that the technology helps to solve? What is the process that tech entrepreneurs follow to help solve customers’ problems? |
|
|
9/12 |
Unit Economics |
Difference between cost and price; Understand value (customer doesn’t care how much it costs you to make it); Product development and manufacturing cost versus sale price |
|
|
9/19 |
Funding |
Getting projects financed internally at a company; Getting funding externally |
|
|
9/26 |
IP |
Patents, trademarks, copyrights; provisional patent, continuation, international patent; public domain prior art; lab notebook |
Steve Sprinkle |
|
10/3 |
Entrepreneurship |
The mindset and process of an entrepreneur |
|
|
10/10 |
Intrapreneurship |
The mindset and process of an intrapraneur |
|
|
10/17 |
CTO as Founder |
What is the role and what are the learnings of a CTO that starts a company? |
|
|
10/24 |
Competitor Analysis |
How are others solving this problem? |
|
|
10/31 |
I2P Global Competition |
Attend I2P Global on Friday Oct. 31 and Saturday Nov. 1 at the AT&T Conference Center |
|
|
11/7 |
Your First Dollar |
Go to market strategy |
Dr. SV Sreenivasan |
|
11/14 |
Business Plan & Pitch |
How to write a business plan; The components of a business plan; raising internal company funds; business plan preparation inside of a company |
Dan Watkins & Blair Garrou |
|
11/21 |
Pitch Deck Review |
Idea-to-Product pitch and a business plan (McCombs team visit) pitch with comparison. |
A networking happy hour will follow each seminar from 4-5pm at the Spider House Cafe.


