Product Realization and Technology Commercialization Seminar

September 5, 2008 – 8:16 am

Below is the schedule for a great seminar (Product Realization and Technology Commercialization) that is being held on campus (Fridays at 3pm, ETC 2.140) and is open to the public. No need to register, just show up hear from some of the sharpest minds at UT about brining your ideas to market. The seminar is held every Friday leading up to the I2P (Idea-to-Product) competition.

Date

Topic

Key Learnings

Speaker

8/29

Introduction

Technology commercialization, product development, new production introduction; Difference between technology commercialization and new venture creation

Dr. Steven Nichols

9/5

Customer Pain

What is the problem that the technology helps to solve? What is the process that tech entrepreneurs follow to help solve customers’ problems?

Dr. Norm Kaderlan

9/12

Unit Economics

Difference between cost and price; Understand value (customer doesn’t care how much it costs you to make it); Product development and manufacturing cost versus sale price

Tom Ortman

9/19

Funding

Getting projects financed internally at a company; Getting funding externally

Susan Davenport & Jamie Rhodes

9/26

IP

Patents, trademarks, copyrights; provisional patent, continuation, international patent; public domain prior art; lab notebook

Steve Sprinkle

10/3

Entrepreneurship

The mindset and process of an entrepreneur

Dale Misczynski

10/10

Intrapreneurship

The mindset and process of an intrapraneur

Hall T. Martin

10/17

CTO as Founder

What is the role and what are the learnings of a CTO that starts a company?

Dr. Chetan Kapoor

10/24

Competitor Analysis

How are others solving this problem?

Bart Bohn

10/31

I2P Global Competition

Attend I2P Global on Friday Oct. 31 and Saturday Nov. 1 at the AT&T Conference Center

11/7

Your First Dollar

Go to market strategy

Dr. SV Sreenivasan

11/14

Business Plan & Pitch

How to write a business plan; The components of a business plan; raising internal company funds; business plan preparation inside of a company

Dan Watkins & Blair Garrou

11/21

Pitch Deck Review

Idea-to-Product pitch and a business plan (McCombs team visit) pitch with comparison.

Rob Adams

A networking happy hour will follow each seminar from 4-5pm at the Spider House Cafe.

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